From the time that the Princess brand was launched in the Netherlands, Cas Spijkers has been closely involved with the company's activities. As ambassador and ‘Masterchef of the Century’, he advises Princess at the design and testing stage of appliances, as well as writing cooking tips and recipe books. He is always on hand at (inter-)national trade fairs, promotions and the traditional Princess Christmas Party. Ensuring that guests can enjoy the most delicious food, naturally.